Agentic commerce has already started: AI can now search, compare and buy

AI can now buy for you: agentic commerce begins

Agentic commerce is a new model where artificial intelligence agents act on behalf of the user to search for products, compare prices, check availability and complete purchases. Google, OpenAI and Meta are developing the infrastructure to make this possible at scale.

This change is significant because it transforms the buyer: he is no longer just a person browsing your store, but an AI agent that evaluates your catalog, your prices and your information with programmatic criteria.

Key points: AI agents can autonomously search, compare and purchase products. Google and OpenAI are developing protocols for agentic commerce (UCP, ACP). Stores need structured data and AI-readable catalogs. Change is progressive but inevitable for e-commerce.

How does agentic commerce work?

A user tells his AI assistant: "I need a projector for office presentations, with at least 3000 lumens, shipping in Lima and a maximum budget of S/ 2,500." The AI ​​agent:

1. Search multiple online stores simultaneously.
2. Filter products that meet technical requirements.
3. Compare prices, reviews and shipping conditions.
4. Presents the best options to the user.
5. With user authorization, you can complete the purchase.

What does this mean for Peruvian companies?

Online stores that want to be “findable” by AI agents need to prepare their infrastructure:

• Structured data: schema Product with price, availability, specifications and reviews.
• Accurate descriptions: clear technical specifications, not just marketing. Agents compare objective data.
• Catalog APIs: In the future, stores that expose APIs for automated queries will have an advantage.
• Competitive and transparent prices: agents compare in milliseconds. There is no room for unjustified inflated prices.

Immediate actions to prepare your store

1. Implement schema markup Product on all your product sheets.
2. Includes structured technical specifications (not just free text).
3. Keep prices, stock and shipping conditions updated in real time.
4. Set up Google Merchant Center with your complete catalog.
5. Consider exposing a product feed in standard format (XML, JSON).

Frequently asked questions

What is agentic commerce?

A model where AI agents autonomously search, compare and purchase products on behalf of the user.

How does it affect online stores?

Stores need AI-readable catalogs, with structured data and accurate descriptions.

Is my WooCommerce store compatible?

With Product schema and a well-organized catalog, your store can be partially readable by AI agents.

Conclusion

Agentic commerce doesn't replace the human shopping experience, but it adds a channel where data accuracy and information structure determine whether your store is recommended or ignored by AI assistants.

Do you want to prepare your online store for commerce with AI agents? At Wallpay we develop e-commerce with structured data, optimized catalogs and architecture prepared for the future. Request an initial diagnosis.

Source consulted: Google—Agentic Commerce.