Ecommerce
Beyond the Cart: Keys to Virtual Stores that do sell
Having a WooCommerce is not enough. We analyze purchasing psychology, checkout optimization and how to recover abandoned carts.
Published: Written by: Wallpay Editorial Team6 min read
The problem of cart abandonment in Peru
E-commerce in Peru grew by 30%, but the cart abandonment rate remains high (close to 70%). Because? Payment friction.
Local Payment Gateways
Integrating Niubiz, Izipay or MercadoPago natively (without external redirects that scare the customer) increases conversion drastically. The customer should feel like they never left your store.
Speed and UX on Mobile
80% of purchases in Peru start on a cell phone. If your category menu is confusing or your photos don't load quickly on 4G, you lost the sale.
Cart Recovery
Implementing automatic emails or WhatsApp messages 30 minutes after an abandonment can recover up to 15% of lost sales.
