SEO
Why isn't my business appearing on Google? 5 fatal mistakes
You have a beautiful website but no one visits it. We reveal the most common technical SEO errors that prevent your company from standing out.
Published: Written by: Wallpay Editorial Team7 min read
The Graveyard of Google Page 2
The best place to hide a dead body is on the second page of Google. If your business does not appear in the first results for your clients' searches, you are ceding the market to your competition.
1. You don't have strategic keywords
It is not enough to put the name of your company. You must optimize for what your customers are looking for. Example: instead of "Consultoría López", use "Accounting Studio in Lima".
2. Your website is extremely slow
Google penalizes sites that take more than 3 seconds to load, especially on mobile. Heavy code or unoptimized images ruin your positioning.
3. You are not on Google My Business
For local searches ("restaurants nearby", "dentist in Arequipa"), having an optimized Google Business Profile listing with constant reviews is the number one ranking factor.
4. Thin Content
If your service pages only have 2 lines of text and a contact button, Google doesn't have enough context to know if you're an expert on the topic.
