Web Design
Anatomy of a Landing Page that converts at 20%
Do your visitors not buy? We show you the exact structure we use at Wallpay to create irresistible landing pages.
Published: Written by: Wallpay Editorial Team6 min read
Your corporate website is not good for selling
If you send advertising traffic to your "Home", you are wasting money. You need a Landing Page: a page designed with a single objective.
The Winning Structure:
- Headline (H1): Clear promise and direct benefit. Don't say "Welcome", say "Increase your sales in 30 days".
- Video Sales Letter (VSL): A 1-minute video explaining your offer converts 80% more than text alone.
- Social Proof: Real testimonials with photo and name. In Peru we are distrustful, we need to see that others have already bought.
- CTA (Call to Action): A single button, repeated several times. "Quote Now".
