Differences between website, landing page and online store

The right tool for the right purpose

Imagine trying to drive a nail with a screwdriver. This is how it feels when a company tries to attract customers with the wrong type of website. Understanding the anatomical difference between a Website, a Landing Page and an Online Store is vital to not waste your advertising budget.

Corporate Website: Your Headquarters

It is the complete digital representation of your company. It has multiple sections (Home, About Us, Services, Blog, Contact). Its main objective is generate credibility, educate the market and position yourself on Google (SEO). It's great for the long term, but if you do paid advertising (Google Ads) by sending people here, they will get lost in so much information and won't buy.

Landing Page: The Conversion Machine

A "Landing Page" has a single objective: to get the visitor to take ONE action (leave their information, call or buy). Does not have a navigation menu to avoid distractions. All text (copy) is designed to attack a specific problem. If you are going to pay for advertising on Facebook or Instagram Ads, you should ALWAYS send traffic to an optimized Landing Page. It will increase your sales by up to 300% compared to using a normal website.

Online Store (E-commerce): The Sales Location

A robust system focused 100% on transactions. It allows you to add products to a shopping cart, register users, process card payments and calculate shipping. Its interface (UX) is designed to make the “Checkout” process as frictionless as possible.

At our agency, we don't sell you "whatever." We analyze your business model and your traffic sources to develop exactly the type of web architecture your company needs to scale. Not sure where to start? Contact us for strategic advice.