Marketing
Google Ads vs Facebook Ads: Where to invest your budget?
Don't burn your money. We analyze which platform works best according to your type of business in the Peruvian market.
Published: Written by: Wallpay Editorial Team7 min read
Purchase intention vs. Interruption
The eternal doubt of every businessman. The short answer is: it depends on what you sell.
Google Ads: Active Demand
Ideal for emergency or B2B services. If someone searches for "lima labor lawyer" or "air conditioning repair", they need the service NOW. Here the cost per click is higher, but the conversion is brutal.
Meta Ads (Facebook/Instagram): Passive Demand
Ideal for fashion, food, technology and visual products. People don't go to Instagram to buy, they go to see memes. You must "interrupt" them with something so attractive that they stop scrolling. It's cheaper, but requires more creativity.
"Our recommendation: Use Google to capture direct sales and Meta to retarget those who did not buy."
