Marketing
Social SEO: how to position Reels, TikToks and YouTube videos on Google
Google is increasingly showing more content from Instagram, TikTok and YouTube in its results. Learn how to optimize your videos to rank in search and social networks.
Updated: Written by: Wallpay Editorial TeamReviewed by: Wallpay Technical Team6 min read
Your social videos can rank on Google
Google is increasingly showing content from Instagram, TikTok and YouTube in its search results. This means that a well-optimized Reel, TikTok, or YouTube video can appear to users searching for information on Google, not just to followers of the social platform.
Social SEO combines social media optimization techniques with SEO principles to maximize the visibility of content on both channels.
Key points: Google indexes content from Instagram, TikTok and YouTube. Videos that answer questions are more likely to appear in search. Descriptive titles, text on the screen and descriptions with keywords are essential. Search Console now allows you to measure this visibility.
Social SEO Techniques
- Descriptive titles: “How to make sliced bread at home” ranks better than “THIS is amazing!”
- Text on screen: Google can read the text overlaid on your videos.
- Descriptions with keywords: Include the question your video answers in the description.
- Relevant hashtags: Use hashtags that match real search terms.
- Content that answers questions: “how to”, “what is” and “which is best” videos are the most indexed.
What does this mean for Peruvian companies?
Businesses that already create social media content can get an additional traffic channel at no extra cost. A video about “how to choose a lawyer in Lima” can appear on Google, generating organic leads from the search.
Frequently asked questions
What is Social SEO?
Optimize social content so that it ranks on the platform and on Google.
Does Google show TikToks in its results?
Yes, especially when searching for tutorials, opinions and trends.
Conclusion
Social SEO does not require creating additional content, but rather optimizing what you already produce. The titles, descriptions and formats you use on social networks can work simultaneously for your positioning on Google.
Do you want a digital strategy that connects social networks with SEO? At Wallpay we design comprehensive strategies for companies in Peru. Request an initial diagnosis.
Source consulted: Google Search Central — Social Video Guide.
