Google now allows you to measure how your Instagram, TikTok and YouTube content appears

Google extends Search Console to social networks

Google Search Console now allows creators and businesses to measure how their Instagram, TikTok, and YouTube posts appear in search results. This new functionality, called “platform properties”, shows data on impressions, clicks, CTR and average position of social content within Google.

The integration is relevant because Google increasingly shows more content from social networks in its results, especially in product searches, tutorials, opinions and trends.

Key points: Search Console now accepts Instagram, TikTok, and YouTube as platform properties. Shows performance metrics for social content on Google. Linking requires account verification. The data helps optimize the Social SEO strategy.

How to link your social networks in Search Console

1. Go to Google Search Console and select “Add Property”.
2. Choose “Platform Property” as the property type.
3. Select the platform (Instagram, TikTok or YouTube).
4. Complete the verification process specific to each platform.
5. Once verified, the data will begin to appear in the performance report.

What metrics are available?

The reports include the same familiar Search Console metrics applied to your social content: impressions (how many times your social content appeared on Google), clicks (how many users clicked to see your post), CTR, and average position.

What does this mean for Peruvian companies?

Peruvian companies that invest in social content now have visibility over a channel that was previously invisible: how Google treats and positions their social publications.

• Restaurants and retail: Product Reels and reviews on TikTok may appear in searches such as “best restaurant in Miraflores.”
• Professionals and consultants: Educational videos on YouTube that already rank on Google now have detailed metrics.
• Brands with multichannel presence: They can correlate their social efforts with visibility on Google.

Recommended actions

1. Link your professional social accounts in Search Console today.
2. Identify which social posts appear on Google and analyze why.
3. Optimize the titles and descriptions of your videos and posts with search keywords.
4. Create social content that answers frequently asked questions from your audience.

Frequently asked questions

Can I see my Instagram data in Google Search Console?

Yes. Google allows you to link Instagram, TikTok, and YouTube accounts as platform properties in Search Console.

Does this work for any account?

Works for professional and creator accounts. Verification is done from Search Console.

What data can I see?

Impressions, clicks, CTR and average position of your social posts in Google results.

Does this improve my positioning?

Not directly, but it allows you to identify which social content has greater visibility to replicate those strategies.

Conclusion

Social media integration in Search Console bridges the gap between traditional SEO and Social SEO. For companies that already invest in social content, this tool provides data that was previously invisible and allows you to make evidence-based decisions.

Do you want a strategy that connects your social networks with your positioning on Google? At Wallpay we design comprehensive digital strategies for companies in Peru. Request an initial diagnosis.

Source consulted: Google Search Central — Platform Properties Guide.