Google tests new ads within AI Mode: opportunities for companies

Google brings advertising to conversational mode with AI

Google is testing advertising formats within AI Mode, the interface where users interact conversationally with Google's AI. Ads are presented as contextual recommendations embedded in responses, not as separate banners.

This move signals that digital advertising will evolve alongside search. If users migrate from written queries to AI conversations, ad formats must adapt to that context.

Key points: Google tests native ads within AI Mode. The formats are contextually integrated with AI responses. Currently in limited testing phase. Existing Google Ads campaigns may be eligible.

How do ads work in AI Mode?

Unlike traditional ads on the results page, AI Mode ads appear within the conversational flow. When a user asks, for example, “what is the best tool for managing inventory?”, the AI ​​response can include sponsored recommendations along with organic ones.

Google has emphasized that these ads will be clearly identified as sponsored to maintain transparency.

What does this mean for Peruvian companies?

• New discovery channel: Companies that optimize their presence for conversational AI will be able to engage users at a different decision point.
• Importance of structured content: Google will use product data, reviews, and site content to generate recommendations. Having well-organized information is key.
• Early opportunity: Companies that prepare now will have an advantage when these formats become widespread.

How to prepare

1. Keep your catalog updated in Google Merchant Center.
2. Optimize product sheets with complete descriptions and structured data.
3. Use Performance Max in Google Ads, which is the campaign most compatible with the new AI formats.
4. Create web content that answers purchasing questions directly and in detail.

Frequently asked questions

What type of ads will appear in AI Mode?

Native ads that are integrated as contextual recommendations within AI Mode conversational responses.

Are they available to all advertisers?

Currently in limited testing phase. Google has not announced general availability.

How can I prepare my campaigns?

Optimize content for conversations, use structured data, and keep your catalog up-to-date in Merchant Center.

Conclusion

AI Mode ads represent the future of digital advertising. Although they are in their infancy, companies that invest in structured content and well-organized catalogs will be better positioned to take advantage of these new formats when they become widespread.

Do you want to prepare your marketing strategy for the Google AI ecosystem? At Wallpay we design campaigns and websites optimized for the new search channels. Request an initial diagnosis.

Source consulted: Google — Marketing Live: Search Ads.