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Privacy and transparency in AI: new responsibilities for Peruvian companies
The AI regulation in Peru establishes privacy and transparency obligations for companies that use artificial intelligence. Summary of key responsibilities.
Updated: Written by: Wallpay Editorial TeamReviewed by: Wallpay Technical Team6 min read
New privacy and transparency rules for AI in Peru
The regulations of the Artificial Intelligence Law in Peru establish specific transparency and privacy obligations for companies that implement AI systems. These rules seek to protect citizens while encouraging the responsible use of technology.
The obligations are particularly relevant for companies that use chatbots, recommendation systems, predictive analytics or any tool that processes personal data using artificial intelligence.
Key points: Companies must report when a user interacts with AI. Data processed by AI must comply with the Data Protection Law. High-impact automated decisions must be explainable. Documentation of the AI systems used and their purpose is required.
Transparency obligations
- ID: Any AI system that interacts with people must identify itself as such.
- Explainability: Automated decisions that affect people must be able to be explained in an understandable way.
- Documentation: Companies should document which AI systems they use, for what purpose, and what data they process.
Privacy Obligations
- Consent: The use of personal data by AI systems requires informed consent.
- Purpose: The data can only be used for the purpose for which it was collected.
- Minimization: use only the data strictly necessary for the system function.
- Security: implement technical measures to protect data processed by AI.
What does this mean for Peruvian companies?
Any company that uses a chatbot, a CRM with AI, a scoring system or any intelligent automation tool must review its compliance. The most important actions are:
- Audit the AI systems active in the company.
- Add identification prompts in chatbots and virtual assistants.
- Review privacy policies to include data processing by AI.
- Document the purpose and scope of each AI system.
- Consult with a legal professional to validate regulatory compliance.
Frequently asked questions
What transparency obligations exist?
Inform the user that they interact with AI, explain automated decisions and document the systems used.
Should my chatbot report that it is AI?
Yes, you must identify yourself before starting the interaction.
How does it affect data protection?
The data used by AI must comply with Law 29733, including consent and proportionality.
Conclusion
Transparency and privacy are not obstacles to innovation; They are the basis for generating trust. Peruvian companies that implement AI responsibly will strengthen their reputation and reduce legal risks.
Do you need your AI solution to comply with Peruvian regulations? At Wallpay we design AI agents with transparency, privacy and regulatory compliance. Request an initial diagnosis.
Source consulted: GOB.PE — Transparency, privacy and ethics in AI.
