The Artificial Intelligence Law in Peru already has regulations: what companies should know

The regulations of the AI ​​Law in Peru are now official

The Peruvian government published the regulations for Law 31814 on Artificial Intelligence, establishing the rules that public and private companies must follow when implementing AI systems. The document defines risk categories, transparency obligations and supervision mechanisms.

This regulation makes Peru one of the first countries in Latin America with a specific regulatory framework for artificial intelligence, following the global trend of responsible regulation.

Key points: The regulation classifies AI systems by risk levels (low, medium, high and unacceptable). Companies must inform users when they interact with AI. Impact assessments are required for high risk systems. Personal data must be protected in accordance with Law 29733.

Classification of AI systems by risk

The regulation establishes four levels of risk for artificial intelligence systems:

• Minimum risk: systems that do not directly interact with people or make decisions about them (spam filters, internal organization tools).
• Limited risk: systems that interact with users but do not make critical decisions (informational chatbots, navigation assistants).
• High risk: systems that influence decisions about credit, employment, health, education or security.
• Unacceptable risk: systems that manipulate human behavior or conduct mass surveillance without legal basis.

Transparency obligations

Any company that uses AI to interact with customers must clearly disclose that the user is communicating with an automated system. This applies to chatbots, virtual assistants, recommendation systems, and any interface that uses language models or machine learning.

What does this mean for Peruvian companies?

The regulation affects any organization that operates in Peru and uses AI systems, from an SME with a chatbot on WhatsApp to a corporation with predictive models. The most direct implications are:

• Chatbots and assistants: They must identify themselves as AI to the user.
• Credit scoring systems: Classified as high risk, they require impact assessment and audit.
• Automated recommendations: If they influence purchasing decisions or access to services, they must be explainable.
• Data protection: Data used to train or feed AI systems must comply with the Personal Data Protection Law.

Steps to prepare your company

1. Identify all the AI ​​systems your organization uses (chatbots, CRM with AI, analysis tools).
2. Classifies each system according to the risk levels of the regulation.
3. Implement transparency notices at AI touchpoints.
4. Review your privacy policies to include data processing by AI.
5. For high-risk systems, initiate a documented impact assessment.
6. Consult with a specialized lawyer to validate your level of compliance.

Frequently asked questions

What law regulates artificial intelligence in Peru?

Law 31814, enacted in 2023 and regulated in 2025, establishes the framework for promoting the use of artificial intelligence in favor of the economic and social development of the country.

What obligations do companies that use AI have?

They must inform users when they interact with AI, conduct impact assessments on high-risk systems, protect personal data, and appoint oversight officers.

Does my chatbot need to comply with these regulations?

If your chatbot uses artificial intelligence to interact with customers in Peru, it must meet transparency requirements.

Is there any penalty for non-compliance?

The regulation establishes a supervision regime. The sanctions depend on the sectoral regulatory entity. It is recommended to consult with a specialized lawyer.

Conclusion

The regulations of the AI ​​Law in Peru do not seek to stop innovation, but rather to establish clear rules so that companies use artificial intelligence responsibly. Companies that get ahead of compliance will have a competitive advantage in trust and transparency.

Do you use chatbots, automations or AI in your company? At Wallpay we develop artificial intelligence solutions that comply with the best practices of transparency and privacy. Request an initial diagnosis.

Sources consulted: GOB.PE — Regulations of the AI ​​Law · PCM—DS 115-2025-PCM.