Development
What a successful mobile app for customers should have
Don't build apps that people uninstall. Know the key factors to add value and generate retention.
Published: Written by: Wallpay Editorial Team6 min read
The art of not being uninstalled: Building apps that customers love
Developing a mobile application is a strong investment, but the real challenge is not getting it downloaded, it is preventing it from being deleted after three days. Users are ruthless with useless or frustrating apps. For your mobile application to succeed, it must become an indispensable tool in your client's routine.
The 4 golden rules of a Successful Commercial App
- Solve a real friction: Your app must allow the user to do something better or faster than on your website. (Ex: Book an appointment in one tap, see the exact status of your order, pay by showing a QR).
- Invisible Onboarding: Forcing the user to fill out 15 registration fields when opening the app is suicide. You should integrate login with Google or Apple and ask for additional data only when strictly necessary.
- Native design and extreme fluidity (UX/UI): The app should feel like part of the phone, using natural gestures (swipe, zoom). If you are slow to react, the user will think that their phone has hung up and will delete it.
- Strategic use of Push Notifications: Sending 5 alerts a day about "generic discounts" will get your notifications blocked. Sending an alert about "The product you were looking for is now in stock" will generate an immediate sale. Personalization is key.
Don't invest in technology for fashion. At Wallpay we develop native and cross-platform mobile applications (React Native, Flutter) with a pure focus on the business model and the profitability of the project. If you are thinking about creating an app, let's talk and evaluate its technical and commercial viability.
