WhatsApp Business incorporates native AI: what it could mean for Peruvian SMEs

WhatsApp integrates artificial intelligence into its Business app

Meta is incorporating artificial intelligence functions directly into the WhatsApp Business application, allowing small businesses to automate responses, generate content for their catalog and manage frequent queries with AI assistance. The initial launch was in India, with plans to progressively expand to other markets.

It is important to note that the availability of these features in Peru and Latin America has not been officially confirmed at the time of this publication.

Key points: Meta integrates native AI into WhatsApp Business for SMEs. Initially available in select markets (India). Includes response generation, catalog assistance, and suggestions. Availability in Peru is not confirmed. VERIFY: Do not claim availability in Peru without confirmation.

AI Features Announced

• Assisted answers: AI suggests answers to frequently asked questions based on business information.
• Assisted catalog: Helps create product descriptions and organize the catalog.
• Conversation summary: generates summaries of long conversations for easy tracking.

What does this mean for Peruvian companies?

Although the function is not yet available in Peru, SMEs can prepare in two ways:

• In the short term: use third-party solutions that connect AI with WhatsApp Business API to automate service.
• In the medium term: When the native function arrives in Peru, be ready with complete catalogs, documented FAQs and defined service flows.

Alternatives available today

Companies that do not want to wait for native AI to arrive in Peru can implement solutions based on the WhatsApp Business API, which allow connecting advanced AI models (such as GPT or Claude) to automate service with greater control and personalization.

Frequently asked questions

Does WhatsApp Business already have AI integrated?

Meta has launched AI features in select markets. Availability in Peru has not been officially confirmed.

What can WhatsApp Business AI do?

Generates answers to frequently asked questions, assists in catalog creation, and suggests answers based on history.

Can I use other AI tools with WhatsApp?

Yes. There are third-party solutions that integrate AI models with the WhatsApp Business API.

Conclusion

The integration of native AI in WhatsApp Business is a clear sign of where customer support is headed. Peruvian SMEs that prepare now, documenting their processes and exploring automation solutions, will be ready when the feature reaches the local market.

Do you want to automate your attention on WhatsApp with AI today? At Wallpay we implement AI agents connected to WhatsApp Business API, personalized for your business. Request an initial diagnosis.

Source consulted: Meta — Business AI on WhatsApp.