Calls and voice messages in the WhatsApp API: new uses for companies

WhatsApp expands business communication capabilities

The WhatsApp Business API is incorporating calling and voice messaging functions, expanding the communication possibilities between companies and customers. These capabilities enable new use cases that go beyond text: audio confirmations, verbal technical support, and identity verification.

Key points: The WhatsApp Business API incorporates voice and calling functions. Use cases include support, confirmations, and verification. AI integration enables voice responding agents. Availability may vary by region and carrier. VERIFY.

Business use cases

• Order confirmation: An automatic voice message confirms the order and estimated delivery time.
• Technical support: solve problems that are difficult to explain in text.
• Identity verification: confirm customer identity by call before sensitive transactions.
• Surveys: short audio satisfaction surveys after service.

What does this mean for Peruvian companies?

Companies that serve through WhatsApp will be able to offer a more complete experience, combining text, audio and calls in a single channel. This is especially useful for businesses that serve people who prefer to communicate by voice.

Frequently asked questions

Does the API allow calls?

Meta has announced these capabilities. Availability may vary by region and provider.

Can I integrate voice messages with AI?

Yes. Speech-to-text and text-to-speech can be integrated for voice responding agents.

Conclusion

Calls and voice messages in the WhatsApp API open new possibilities for customer service. Companies that adopt them early will be able to differentiate themselves in the quality of their service.

Do you want to implement advanced communication through WhatsApp? At Wallpay we integrate the WhatsApp Business API with AI, CRM and business systems. Request an initial diagnosis.

Source consulted: WhatsApp Business — Conversations 2025.