Automation
WhatsApp prepares usernames: how attention and sales will change
WhatsApp allows you to reserve usernames so that customers can find your business without needing your phone number. Find out how to take advantage of this feature.
Updated: Written by: Wallpay Editorial TeamReviewed by: Wallpay Technical Team5 min read
WhatsApp introduces usernames for companies and people
WhatsApp is rolling out the usernames feature, which allows businesses and individuals to register a unique identifier (such as @wallpay) so others can find and contact them without sharing their phone number. This feature fundamentally changes how customers discover and access businesses on WhatsApp.
For businesses, this means a new form of digital presence: sharing a memorable username on advertising, social media, business cards and printed materials.
Key points: Usernames allow you to contact companies without knowing their number. They are unique and are reserved on a first-come, first-served basis. They work on both personal and Business WhatsApp. They can be shared as direct links and QR codes.
Benefits for companies
- Simplified discovery: Customers search for your username instead of searching or saving a number.
- Number privacy: Your business phone number is not exposed publicly.
- More direct marketing: a @username is easier to remember and share than a 9-digit number.
- Brand consistency: You can use the same name as on Instagram, Facebook and other platforms.
What does this mean for Peruvian companies?
In Peru, WhatsApp is the main commercial communication channel. Usernames can impact:
- SMEs and local businesses: A baker in Surco can put @panaderiaelsol in his display case, simplifying contact.
- E-commerce: Instead of sharing a number in advertising, a username is shared which generates more trust.
- Independent professionals: Lawyers, accountants and consultants can share a professional @name.
Recommendations for reserving your username
- Act fast: Names are unique and are assigned on a first-come, first-served basis.
- Use your business name: Maintain consistency with your social networks.
- Avoid generic names: @tiendaderopa is less effective than @tumarcaropa.
- Check availability from the WhatsApp Business settings.
- Update your marketing materials: Include your @username on cards, advertising and the website.
Frequently asked questions
What are WhatsApp usernames?
They are unique identifiers (like @yourcompany) that allow you to find and contact a business without needing its phone number.
Are they already available in Peru?
WhatsApp has started global deployment. Availability may vary by region.
Can I reserve one for my company?
Yes. It is recommended to do it as soon as possible from the WhatsApp Business settings.
Is it free?
Yes, the feature is free for personal and Business accounts.
Conclusion
WhatsApp usernames simplify the connection between businesses and customers. For Peruvian companies, reserving a username consistent with your brand is an immediate action that can improve the accessibility and professional image of the business.
Do you want to integrate WhatsApp with automation and AI in your company? At Wallpay we connect WhatsApp Business with CRMs, chatbots and management systems. Request an initial diagnosis.
Source consulted: Meta — WhatsApp Usernames.
